Kevin Hart and Burn Boot Camp A Partnership Built on Ownership & Shared Values
By Burn Boot CampJune 30, 2026Kevin Hart is not a spokesperson or ambassador for Burn Boot Camp. He is the brand’s first-ever Executive Partner, Brand and Growth, as well as an Equity Partner and Franchise Partner.
That partnership will include a Woodland Hills, California location tied to his role as a Franchise Partner. His involvement reflects a level of commitment that goes beyond visibility or promotion. It is grounded in ownership, long-term investment, and a shared belief in what the brand represents.
From the beginning, the relationship has been defined by alignment rather than association, with both sides focused on building something that extends beyond a single campaign or moment in time.
As Co-Founder Devan Kline puts it, “This isn't a sponsorship. It's an iconic partnership built on shared values, long-term vision, and the belief that we can truly inspire the world.”
What This Partnership Represents
At its core, the partnership reflects a shared perspective on discipline, consistency, and community.
Kevin Hart has built his career around the idea of showing up and doing the work, regardless of circumstance. That same mindset is central to Burn Boot Camp’s approach to fitness, where progress is built through consistency, accountability, and support from a larger community.
Within the context of the future Woodland Hills location, those principles represent the foundation of what the partnership is designed to build, reflecting both Hart’s personal approach to fitness and the brand’s broader mission.
Long before his formal involvement with the brand, those principles were already aligned. Burn Boot Camp was founded to help Members build strength and confidence in an environment that emphasizes both individual commitment and collective support.
“This partnership is built for the long term. Burn Boot Camp is a values-driven organization that understands greatness starts at home with family and carries into business and community.”
-KEVIN HART
Rather than being centered on visibility, the relationship is rooted in a shared belief in what consistent effort can build over time.
Kevin Hart’s Role Within Burn Boot Camp
Kevin’s involvement with Burn Boot Camp is defined by three distinct roles, each contributing to the partnership in a different way.
Equity Partner
As an Equity Partner, he is invested in the parent company and aligned with the brand’s long-term growth and direction.
Franchise Partner
Kevin is a Franchise Partner associated with the upcoming Woodland Hills, California location, representing a local investment in the brand and its community.
Executive Partner
As the brand’s first-ever Executive Partner, Brand and Growth, he works alongside the leadership team to support Burn Boot Camp’s national positioning and continued expansion. This role did not exist prior to Kevin’s involvement and reflects a deeper level of integration within the organization.
Together, these roles represent a fully integrated relationship across the business. As Devan Kline explains, “Kevin’s invested at every level: in the parent company, in a franchise location in California, and alongside our executive leadership team.”
The Woodland Hills Location
The upcoming Woodland Hills location is a key component of the partnership structure.
It is tied to Kevin Hart’s role as a Franchise Partner and reflects the type of community-driven environment that defines the brand.
For him, Woodland Hills will represent an opportunity to build something rooted in discipline, consistency, and shared effort. This distinction is what will set the location apart.
It won’t be simply a branded concept, but a reflection of the values that define both Hart’s approach to fitness and Burn Boot Camp’s broader mission. The focus on discipline, consistency, and community will be expressed through the experience itself.
At the same time, the Woodland Hills market will represent an important step in the brand’s broader presence on the West Coast and reinforce the role of local community within a growing national footprint.
A Shared commitment to community & growth
The partnership with Kevin is built on the idea that fitness extends beyond individual workouts and into the broader community.
Burn Boot Camp was founded to support individuals and families in building strength and confidence, and that mission continues to guide the brand as it expands. The emphasis on community, accountability, and long-term progress remains central to how the organization operates across every location.
Within the Woodland Hills market, that commitment reflects the same principles that define the brand across all locations. Hart’s involvement aligns with that perspective, reinforcing a focus on discipline, consistency, and long-term commitment.
“Kevin’s commitment to family, fitness, and community reflects the foundation of our Member and Franchise Partner base,” said Morgan Kline, Co-Founder and CEO. By aligning leadership, ownership, and community, the partnership reinforces the principles that have defined Burn Boot Camp since its founding.
Looking Ahead
As Burn Boot Camp continues to expand, this partnership represents a new phase in how the brand will evolve.
It is grounded in ownership, shaped by shared values, and reflected through involvement at multiple levels of the business, from national brand positioning to local market development.
More broadly, it reflects a continued focus on building something that extends beyond individual locations.
As the brand grows, the emphasis remains on strengthening communities, supporting Members, and creating an experience rooted in consistency, accountability, and long-term impact.
Back to BlogKevin Hart is not a spokesperson or ambassador for Burn Boot Camp. He is the brand’s first-ever Executive Partner, Brand and Growth, as well as an Equity Partner and Franchise Partner.
That partnership will include a Woodland Hills, California location tied to his role as a Franchise Partner. His involvement reflects a level of commitment that goes beyond visibility or promotion. It is grounded in ownership, long-term investment, and a shared belief in what the brand represents.
From the beginning, the relationship has been defined by alignment rather than association, with both sides focused on building something that extends beyond a single campaign or moment in time.
As Co-Founder Devan Kline puts it, “This isn't a sponsorship. It's an iconic partnership built on shared values, long-term vision, and the belief that we can truly inspire the world.”
What This Partnership Represents
At its core, the partnership reflects a shared perspective on discipline, consistency, and community.
Kevin Hart has built his career around the idea of showing up and doing the work, regardless of circumstance. That same mindset is central to Burn Boot Camp’s approach to fitness, where progress is built through consistency, accountability, and support from a larger community.
Within the context of the future Woodland Hills location, those principles represent the foundation of what the partnership is designed to build, reflecting both Hart’s personal approach to fitness and the brand’s broader mission.
Long before his formal involvement with the brand, those principles were already aligned. Burn Boot Camp was founded to help Members build strength and confidence in an environment that emphasizes both individual commitment and collective support.
“This partnership is built for the long term. Burn Boot Camp is a values-driven organization that understands greatness starts at home with family and carries into business and community.”
-KEVIN HART
Rather than being centered on visibility, the relationship is rooted in a shared belief in what consistent effort can build over time.
Kevin Hart’s Role Within Burn Boot Camp
Kevin’s involvement with Burn Boot Camp is defined by three distinct roles, each contributing to the partnership in a different way.
Equity Partner
As an Equity Partner, he is invested in the parent company and aligned with the brand’s long-term growth and direction.
Franchise Partner
Kevin is a Franchise Partner associated with the upcoming Woodland Hills, California location, representing a local investment in the brand and its community.
Executive Partner
As the brand’s first-ever Executive Partner, Brand and Growth, he works alongside the leadership team to support Burn Boot Camp’s national positioning and continued expansion. This role did not exist prior to Kevin’s involvement and reflects a deeper level of integration within the organization.
Together, these roles represent a fully integrated relationship across the business. As Devan Kline explains, “Kevin’s invested at every level: in the parent company, in a franchise location in California, and alongside our executive leadership team.”
The Woodland Hills Location
The upcoming Woodland Hills location is a key component of the partnership structure.
It is tied to Kevin Hart’s role as a Franchise Partner and reflects the type of community-driven environment that defines the brand.
For him, Woodland Hills will represent an opportunity to build something rooted in discipline, consistency, and shared effort. This distinction is what will set the location apart.
It won’t be simply a branded concept, but a reflection of the values that define both Hart’s approach to fitness and Burn Boot Camp’s broader mission. The focus on discipline, consistency, and community will be expressed through the experience itself.
At the same time, the Woodland Hills market will represent an important step in the brand’s broader presence on the West Coast and reinforce the role of local community within a growing national footprint.
A Shared commitment to community & growth
The partnership with Kevin is built on the idea that fitness extends beyond individual workouts and into the broader community.
Burn Boot Camp was founded to support individuals and families in building strength and confidence, and that mission continues to guide the brand as it expands. The emphasis on community, accountability, and long-term progress remains central to how the organization operates across every location.
Within the Woodland Hills market, that commitment reflects the same principles that define the brand across all locations. Hart’s involvement aligns with that perspective, reinforcing a focus on discipline, consistency, and long-term commitment.
“Kevin’s commitment to family, fitness, and community reflects the foundation of our Member and Franchise Partner base,” said Morgan Kline, Co-Founder and CEO. By aligning leadership, ownership, and community, the partnership reinforces the principles that have defined Burn Boot Camp since its founding.
Looking Ahead
As Burn Boot Camp continues to expand, this partnership represents a new phase in how the brand will evolve.
It is grounded in ownership, shaped by shared values, and reflected through involvement at multiple levels of the business, from national brand positioning to local market development.
More broadly, it reflects a continued focus on building something that extends beyond individual locations.
As the brand grows, the emphasis remains on strengthening communities, supporting Members, and creating an experience rooted in consistency, accountability, and long-term impact.
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