Understanding the Burn Boot Camp Franchise Investment
Investing in a fitness franchise involves evaluating the startup investment, ongoing fees, operating model, and the financial performance of existing locations. Burn Boot Camp has developed a national fitness franchise system built around a structured operating model, recurring membership revenue, and community-focused training programs.
The questions below address the financial structure of the Burn Boot Camp franchise opportunity, including startup investment, fees, operating costs, and unit performance metrics disclosed by the company.
Burn Boot Camp Franchise Financial Performance Overview
The Burn Boot Camp Franchise Disclosure Document provides detailed information about the investment, fees, and financial performance of franchised locations. The following summary highlights key financial metrics reported in the 2025 Burn Boot Camp Franchise Disclosure Document, including both the cost structure and historical operating performance of franchised locations.
Burn Boot Camp Franchise Financial Performance Overview
Financial Metric
Initial Investment Range
Initial Franchise Fee
Royalty Fee
Brand Marketing Fund Contribution
Average Gross Revenue (278 reporting outlets)
Median Gross Revenue
Highest Gross Revenue
Average Net Operating Income (Mature Locations)
Average Net Operating Margin (Mature Locations)
Average Revenue for Locations with 500+ Members
Reported Figure
$281,899 – $645,344
$60,000
6% of Gross Revenue
2% of Gross Revenue (not to exceed 3%)
$680,997
$638,290
$1,604,250
$121,229
17%
$1,106,165
These figures represent historical financial performance reported by franchised Burn Boot Camp locations and are disclosed in Item 19 of the 2025 Franchise Disclosure Document.
Revenue and Profitability Across the Franchise System
The Franchise Disclosure Document reports financial performance data for 278 franchised outlets that submitted financial results for 2024, including both revenue and operating profitability metrics.
Financial Metric
Average Gross Revenue
Median Gross Revenue
Highest Gross Revenue
Lowest Gross Revenue
Average Net Operating Income (Mature Locations)
Average Net Operating Margin (Mature Locations)
Reported Result
$680,997
$638,290
$1,604,250
$147,279
$121,229
17%
Burn Boot Camp also reports financial performance based on membership size and business maturity. Locations with more than 500 members averaged $1,106,165 in annual Gross Revenue, with a median revenue of $1,077,569.
Revenue and profitability can also vary depending on how long a location has been operating. The 2025 Franchise Disclosure Document reports the following averages by outlet age:
Outlet Age
1-Year Locations
2-Year Locations
3-Year Locations
Mature Locations
Average Gross Revenue
$534,476
$680,583
$672,687
$697,557
Average Net Operating Income
$66,078
$96,928
$124,448
$121,229
Average Net Operating Margin
12%
14%
19%
17%
These figures illustrate how Burn Boot Camp locations often build both revenue and operating profitability as they grow their membership base and establish their presence in the local community.
All financial performance data represents historical results reported by franchised Burn Boot Camp locations. Actual financial results will vary depending on factors such as membership growth, staffing levels, operating costs, local market conditions, and how the business is managed.
Prospective investors should review the Burn Boot Camp Franchise Disclosure Document for the complete financial performance representation and additional context regarding these results.
How much can a Burn Boot Camp franchise owner earn?
Burn Boot Camp reports historical financial performance for franchised locations in Item 19 of the 2025 Franchise Disclosure Document, including revenue, Net Operating Income (NOI), and operating margins.
Across franchised locations reporting financial results, the company disclosed the following average performance for mature locations:
- Average Gross Revenue: $697,557
- Average Net Operating Income: $121,229
- Average Net Operating Margin: 17%
Net Operating Income represents the amount remaining after typical operating expenses such as payroll, rent, utilities, and local marketing are paid, but before certain owner-specific costs such as income taxes, debt service, and owner compensation.
Financial performance can vary significantly depending on factors such as membership size, staffing structure, local market conditions, and how the business is operated.
For example, locations with more than 500 members averaged $1,106,165 in Gross Revenue, demonstrating how revenue may increase as membership levels grow.
These figures represent historical performance reported by franchised Burn Boot Camp locations. Actual earnings for any individual franchise owner will depend on the specific circumstances of the business, including membership growth, operating efficiency, and local market dynamics.
Prospective investors should review Item 19 of the Burn Boot Camp Franchise Disclosure Document for the complete financial performance representation and additional details regarding the reported results.
How much does it cost to open a Burn Boot Camp franchise?
The estimated total investment to open a Burn Boot Camp franchise ranges from $281,899 to $645,344, according to the 2025 Franchise Disclosure Document.
Within that total investment, approximately $69,910 to $74,988 is paid directly to the franchisor or its affiliates, with the remaining costs typically paid to third-party vendors and service providers.
This estimated startup investment includes the typical costs required to develop and launch a Burn Boot Camp location, such as:
- Initial franchise fee
- Leasehold improvements and construction
- Fitness equipment and training systems
- Technology systems and required software
- Furniture, fixtures, and interior signage
- Initial inventory and branded merchandise
- Pre-opening marketing and launch expenses
- Professional services, permits, and deposits
- Initial working capital for the first three months of operation
Most Burn Boot Camp locations operate in approximately 3,500 to 7,000 square feet, which influences construction costs, equipment needs, and the overall startup investment.
Actual investment levels may vary based on factors such as the size of the facility, local real estate conditions, build-out requirements, and market-specific development costs.
What is the Burn Boot Camp franchise fee?
The initial franchise fee for a Burn Boot Camp franchise is $60,000, according to the 2025 Franchise Disclosure Document.
This one-time fee is paid when the Franchise Agreement is signed and grants the franchise partner the right to operate a Burn Boot Camp location using the brand’s systems, trademarks, and operating model.
The franchise fee also includes access to the Burn Boot Camp franchise system, including:
- Use of the Burn Boot Camp brand and operating system
- Initial franchisee education and training program
- Operational guidance and startup support
- Access to approved suppliers, equipment standards, and technology systems
The Burn Boot Camp franchise fee includes participation in the initial franchisee education program for the franchise partner and up to two additional team members. Franchise partners are responsible for their own travel, lodging, and related expenses associated with attending training.
Is there a veteran discount for Burn Boot Camp franchise owners?
Yes. Burn Boot Camp offers a veteran discount through the International Franchise Association’s VetFran program.
If an owner who holds at least a 50% ownership interest in the franchise is an honorably discharged U.S. military veteran or is on active duty at the time the Franchise Agreement is signed, Burn Boot Camp reduces the initial franchise fee by 15%.
The standard Burn Boot Camp franchise fee is $60,000, so qualified veterans may receive a 15% reduction on that fee when purchasing a new franchise location, subject to the program requirements outlined in the Franchise Disclosure Document.
The VetFran program is designed to support military veterans transitioning into business ownership by providing financial incentives and access to franchise opportunities across participating brands.
What ongoing fees do Burn Boot Camp franchise owners pay?
Burn Boot Camp franchise owners pay several ongoing fees that support brand operations, marketing, and the technology systems used across the franchise network.
The primary ongoing fees include:
Royalty Fee
Franchise partners pay a royalty fee equal to 6% of Gross Revenue for the operation of a Burn Boot Camp location.
System Advertising Fund Contribution
Franchise partners contribute 2% of Gross Revenue to the Burn Boot Camp system advertising fund. These funds support brand marketing initiatives, system-wide advertising, and promotional programs. The contribution may be adjusted by the franchisor but cannot exceed 3% of Gross Revenue during the term of the franchise agreement.
Technology Fee
Franchise partners pay a required technology fee for access to the Burn Boot Camp technology platform, including systems such as the Burn App, point-of-sale systems, communication tools, and other operational technology used to manage memberships and deliver services.
In addition to these standard ongoing fees, franchise partners may incur additional contingent fees in certain circumstances, such as transfer fees, additional training fees, audit costs, or other administrative fees described in the Franchise Disclosure Document.
What does the initial investment typically cover?
The initial investment required to open a Burn Boot Camp franchise typically ranges from $281,899 to $645,344, according to the 2025 Franchise Disclosure Document.
This investment covers the costs required to develop, equip, and launch a Burn Boot Camp location that meets the brand’s facility and operational standards.
Typical startup cost categories include:
- Initial franchise fee
- Facility buildout and leasehold improvements
- Exercise equipment and fitness training infrastructure
- Furniture, fixtures, and interior signage
- Computer systems and required technology platforms
- Initial inventory of branded apparel, supplements, and accessories
- Pre-opening marketing and launch activities
- Professional services such as legal, licensing, and permits
- Security deposits and other real estate costs
- Initial working capital to support approximately the first three months of operation
These costs reflect the typical investment needed to open a Burn Boot Camp facility, which generally operates in approximately 3,500 to 7,000 square feet of space, depending on the market and location.
Actual startup costs may vary based on the size of the facility, construction costs, local real estate conditions, and other market factors.
How profitable is a Burn Boot Camp franchise?
The Burn Boot Camp Franchise Disclosure Document provides historical profitability data for franchised locations based on how long the business has been operating. These figures show how both revenue and operating profitability may change as locations build membership and mature.
According to the 2025 Burn Boot Camp Franchise Disclosure Document, franchised locations reported the following average performance by outlet age:
Outlet Age
1-Year Locations
2-Year Locations
3-Year Locations
Mature Locations
Average Gross Revenue
$534,476
$680,583
$672,687
$697,557
Average Net Operating Income
$66,078
$96,928
$124,448
$121,229
Average Net Operating Margin
12%
14%
19%
17%
Net Operating Income represents the income remaining after typical operating expenses such as payroll, rent, utilities, and local marketing are paid. Net Operating Margin reflects the percentage of revenue remaining after those operating costs.
These figures illustrate how Burn Boot Camp locations often build both revenue and operating profitability as they grow their membership base and establish their presence in the local community.
The financial performance data reported in the Franchise Disclosure Document reflects historical results from franchised locations and should not be interpreted as a projection or guarantee of future results. Actual performance will vary depending on factors such as membership growth, staffing levels, operating costs, and local market conditions.
How large is a typical Burn Boot Camp location?
A typical Burn Boot Camp franchise location operates in approximately 3,500 to 7,000 square feet of space, according to the 2025 Franchise Disclosure Document.
The facility size supports the layout required for Burn Boot Camp’s training floor, equipment, and member experience standards.
In some densely populated urban markets, Burn Boot Camp may approve facilities smaller than 3,500 square feet depending on local market conditions and site characteristics.
Final facility size is determined during the site selection process and must meet Burn Boot Camp’s specifications for layout, design, and operational requirements.
What technology systems are required to operate a Burn Boot Camp franchise?
Burn Boot Camp franchises operate using a required technology platform that supports member management, scheduling, communication, and day-to-day business operations.
Franchise partners must pay a required technology fee beginning when the Franchise Agreement is signed. The fee is $100 per month until the franchise partner signs a lease or purchase agreement for the facility, after which it increases to $860 per month. The technology fee may change over time but cannot exceed $1,500 per month under the terms described in the Franchise Disclosure Document.
The required technology systems include digital tools used to operate the business, such as:
- The Burn Boot Camp mobile app (Burn App) used by members
- Membership management and scheduling systems
- Point-of-sale and payment processing systems
- Communication and engagement tools for members
- Security, monitoring, and other operational technology platforms
The Burn App is a required component of the system and allows members to book camps and childwatch, sign membership agreements and waivers, track attendance, access the Burn Boot Camp online store, and view a library of digital workouts and content.
These technology systems are designed to support franchise operations, improve member experience, and maintain consistent service standards across the Burn Boot Camp franchise network.
Does Burn Boot Camp provide financing for franchise owners?
Burn Boot Camp does not offer direct or indirect financing for franchise investments. Franchise partners are responsible for securing the capital required to develop and operate their location.
However, Burn Boot Camp works with ApplePie Capital as a preferred financing partner to help qualified franchise candidates access funding. ApplePie Capital specializes in franchise financing and offers loan programs designed specifically for franchise businesses, including options for new unit development and multi-unit expansion.
Through ApplePie Capital, qualified franchise partners may access financing features such as:
- Competitive fixed interest rates
- Loan terms of up to 10 years
- Franchise-focused underwriting criteria
- Down payments that may start around 15–20% for new locations
- Options that may not require personal collateral
These financing programs are provided by independent lenders, not by Burn Boot Camp itself. Franchise partners are responsible for applying for and securing financing directly with ApplePie Capital or other financial institutions.
What operating costs should Burn Boot Camp franchise owners expect?
In addition to the initial investment and ongoing franchise fees, Burn Boot Camp franchise owners are responsible for the day-to-day operating expenses required to run their fitness facility.
Typical operating costs may include:
- Commercial lease or rent for the facility
- Payroll and staffing for trainers, operations managers, and administrative team members
- Utilities and facility maintenance
- Local marketing and advertising expenses
- Insurance coverage required for the business
- Technology services and required software systems
- Equipment maintenance and replacement
- Inventory purchases, including branded apparel, supplements, and retail merchandise purchased from approved suppliers
Burn Boot Camp franchise partners are also required to purchase certain equipment, technology systems, and products from approved or designated suppliers to maintain consistency across the franchise system.
Operating expenses vary depending on factors such as the size of the facility, local labor costs, lease terms, membership levels, and overall business scale.
How much revenue can a Burn Boot Camp franchise generate?
Burn Boot Camp reports historical Gross Revenue performance for franchised locations in Item 19 of its 2025 Franchise Disclosure Document.Burn Boot Camp reports historical Gross Revenue performance for franchised locations in Item 19 of its 2025 Franchise Disclosure Document.
Across 278 franchised outlets reporting results for 2024, the reported revenue results include:
- Average Gross Revenue: $680,997
- Median Gross Revenue: $638,290
- Highest Gross Revenue: $1,604,250
- Lowest Gross Revenue: $147,279
Revenue performance generally increases as locations grow their membership base. For example:
- Locations with more than 500 members averaged $1,106,165 in annual Gross Revenue
- Median revenue for locations with 500+ members was $1,077,569
Revenue also varies based on how long a location has been operating. In 2024:
- Mature locations averaged $697,557 in Gross Revenue
- 3-year locations averaged $672,687
- 2-year locations averaged $680,583
- 1-year locations averaged $534,476
These figures represent historical results reported by franchised Burn Boot Camp locations. Actual revenue will vary depending on factors such as membership growth, market demographics, facility capacity, operating costs, and local competition.
How many Burn Boot Camp locations are there?
Burn Boot Camp has expanded into a national fitness franchise system with hundreds of franchised locations across the United States.
The system included 356 franchised outlets at the end of 2024, reflecting steady growth in recent years.
What kind of territory does a Burn Boot Camp franchise include?
Burn Boot Camp franchises are granted a protected territory tied to the approved business location, with boundaries generally based on local population density.
In many markets, the territory is structured using the following guidelines:
- If fewer than 50,000 people live within a three-mile radius of the approved location, the protected territory typically consists of that three-mile radius.
- If more than 50,000 people live within a three-mile radius, the protected territory is usually defined as the geographic area containing approximately 50,000 people.
The final territory boundaries are determined during the site selection process and are defined in the franchise agreement.
As long as the franchise partner remains in compliance with the franchise agreement, Burn Boot Camp generally will not establish or license another Burn Boot Camp location within that protected territory.
What training does Burn Boot Camp provide franchise owners?
Burn Boot Camp provides a structured Initial Franchisee Education Program to prepare franchise partners and their teams to operate a Burn Boot Camp location.
The program includes:
Initial Orientation
Shortly after signing the Franchise Agreement, franchise partners attend an orientation session at Burn Boot Camp headquarters to review the development and opening process.
Initial Franchisee Education Program
Burn Boot Camp provides a five-day training program conducted at corporate headquarters or another designated location. The program is provided without charge for the franchise partner and up to two additional individuals, typically including the owner, operations manager, or lead trainer. Franchise partners are responsible for their own travel, lodging, and related expenses.
Training is designed to prepare the team to operate a Burn Boot Camp facility and typically covers areas such as:
- Business operations and facility management
- Membership sales and growth strategies
- Marketing systems and brand standards
- Fitness programming and trainer operations
- Technology platforms and member management systems
- Customer experience and community engagement
Ongoing Education and Support
After opening, Burn Boot Camp may provide continuing education programs and additional training opportunities for franchise partners and staff to support operational performance and system standards.
This training structure is designed to help franchise partners launch and operate their Burn Boot Camp location according to the brand’s operational standards and systems.
Do franchise owners need fitness experience?
Burn Boot Camp franchise owners are not required to personally serve as the trainer for their location. However, each franchise location must have qualified personnel responsible for both operations and fitness programming.
During the startup process, franchise partners designate key team members who will attend the Initial Franchisee Education Program, including roles such as:
- Operations Manager, responsible for the day-to-day management of the business
- Lead Trainer, responsible for delivering Burn Boot Camp’s fitness programming and training services
The franchise partner, operations manager, lead trainer, or other designated team members must successfully complete the initial franchisee education program before the location opens.
Because Burn Boot Camp locations rely on trained staff to deliver the brand’s fitness programming, many franchise partners focus on business management, team leadership, and membership growth, while certified trainers lead the fitness experience for members.
How long does it take to open a Burn Boot Camp franchise?
The Burn Boot Camp franchise agreement establishes a development timeline for opening a new location.
After signing the franchise agreement, franchise partners typically have:
- Up to 300 days to secure and execute a lease or purchase agreement for an approved facility location.
- Up to 420 days from the date of signing the franchise agreement to open the business.
These timeframes allow franchise partners to complete the key steps required to launch a Burn Boot Camp location, including:
- Site selection and lease negotiations
- Facility design and construction
- Hiring key staff members
- Completing required training
- Pre-opening marketing and launch preparation
Actual timelines can vary depending on local real estate availability, permitting, and construction schedules.
How long does the Burn Boot Camp franchise agreement last?
The initial term of a Burn Boot Camp franchise agreement is five years.
If the franchise partner remains in compliance with the franchise agreement and meets the required renewal conditions, the agreement may be renewed for two additional five-year terms, allowing the business to operate for up to 15 years total.
To renew, franchise partners must typically:
- Provide notice of their intent to renew
- Sign the then-current form of franchise agreement
- Meet brand standards and operational requirements
- Pay any applicable renewal fee
These renewal terms allow franchise partners to continue operating their Burn Boot Camp location while ensuring the business remains aligned with the brand’s current systems, standards, and franchise agreement structure.
Can Burn Boot Camp franchise owners expand to multiple locations?
Yes. Burn Boot Camp offers an Area Development Program that allows qualified investors to commit to opening multiple franchise locations within a defined development area.
Under an Area Development Agreement, the franchise partner agrees to develop a specified number of locations according to a development schedule. When the agreement is signed, the developer pays a development fee, which is credited toward the initial franchise fees for the individual locations opened under the agreement.
Examples of development fee structures include:
- Two-unit development agreement: $105,000 development fee
- Three-unit development agreement: $130,000 development fee
These fees are applied toward the $60,000 initial franchise fee required for each location developed under the agreement.
Multi-unit development allows franchise partners to secure rights to develop multiple Burn Boot Camp locations within a defined market, providing a pathway for experienced operators to grow their portfolio within the franchise system.
Can a Burn Boot Camp franchise be sold or transferred?
Yes. A Burn Boot Camp franchise may be sold or transferred, but the transaction is subject to the terms of the franchise agreement and prior written approval from Burn Boot Camp.
When a franchise owner sells their business, the proposed buyer must typically:
- Meet Burn Boot Camp’s financial and operational qualification standards
- Complete the required franchise training program
- Sign the then-current form of the franchise agreement
- Pay the applicable transfer fee
These requirements help ensure that new owners are prepared to operate the business according to Burn Boot Camp’s systems, brand standards, and operational procedures.
Transfers are governed by the terms outlined in the Burn Boot Camp Franchise Disclosure Document and franchise agreement.
Where can investors learn more about the Burn Boot Camp franchise opportunity?
Investors interested in exploring the Burn Boot Camp franchise opportunity can begin the evaluation process by connecting with the Burn Boot Camp Franchise Development team.
After submitting an inquiry, qualified candidates are guided through the franchise discovery process, which typically includes:
- Learning more about the Burn Boot Camp business model and operating system
- Reviewing the investment requirements and ownership structure
- Understanding the steps involved in becoming a franchise partner
This process allows prospective franchise partners to determine whether the Burn Boot Camp franchise opportunity aligns with their investment goals and business experience.
To start the process, prospective investors can request information and speak with the franchise development team.