Bring Burn to ANY Market
Burn Boot Camp grew to 400+ open gyms in the United States with a community-first model and a proven operating system. Now we are partnering with experienced operators and investors to develop the brand in new markets.
A PROVEN BRAND READY FOR NEW MARKETS
For more than a decade, Burn Boot Camp has built a brand Members that stay loyal to and a system Franchise Partners can run. International partners build on that same foundation.
The Burn Story
In 2012, Devan and Morgan Kline started Burn Boot Camp in a parking lot in North Carolina. What began as a community-first fitness concept has grown into 400+ open gyms across the United States, built on empowering women and their families. That same vision is now expanding internationally, and we are looking for the right partners to carry it forward.
A Community Rooted in Purpose
Burn is built on genuine community and a culture Members stay loyal to. For a partner, that loyalty is a retention engine, and it is what makes the model scalable.
Is Burn the Right Opportunity for You?
Ideal partners are experienced operators, investors, and development groups with the infrastructure and ambition to build in their market. You bring the market capability. Burn brings the system behind it.
Scalable Multi-Unit Development
International partnerships are built for partners ready to develop multiple locations across a market. Territory structure is defined with each partner.
A Mission-Driven Investment
Beyond the business model, Burn gives partners the chance to build something that matters in their community: a place where women and their families grow stronger and more confident together.
A Community Rooted in Purpose
Burn is built on genuine community and a culture Members stay loyal to. For a partner, that loyalty is a retention engine, and it is what makes the model scalable.
How International Partnership Works
Every market is different, so every partnership starts with a conversation. Here is what the process looks like from first inquiry to opening.
Start the Conversation
Share your background and the market you want to develop. Our International Franchise Development team will follow up to schedule an introductory call.
Discovery Call
Learn how Burn operates and how a partnership could take shape in your market, and tell us about your team and development experience.
Market and Partner Evaluation
Together, we evaluate the market opportunity, the territory, and the development structure that fits.
Partnership Agreement
Once both sides are aligned, we finalize the development agreement, along with any disclosure your market requires.
Training and Launch
Your team completes Burn training and works with headquarters on the launch plan for your first location.
Start the Conversation
Share your background and the market you want to develop. Our International Franchise Development team will follow up to schedule an introductory call.
Discovery Call
Learn how Burn operates and how a partnership could take shape in your market, and tell us about your team and development experience.
Market and Partner Evaluation
Together, we evaluate the market opportunity, the territory, and the development structure that fits.
Partnership Agreement
Once both sides are aligned, we finalize the development agreement, along with any disclosure your market requires.
Training and Launch
Your team completes Burn training and works with headquarters on the launch plan for your first location.
Global Brand. Local Leadership.
Burn Boot Camp is expanding beyond the United States and partnering with experienced groups who can introduce and grow the brand in their region. The partnership is simple. Burn brings the infrastructure. You bring the market.
Investment Built Around Your Market
International investment varies by market, territory size, and development structure. Burn works directly with each partner to structure an agreement that reflects the scope of the opportunity. Contact us to discuss investment parameters for your market.
Built for Market Development
Burn Boot Camp gives development partners a proven brand and more than a decade of operating systems to build on in their market.
A Proven Model for Growth
Burn grew from one Camp in 2012 to 400+ open gyms in the United States. A repeatable launch and operating playbook gives partners a clear path from first location to scale.
Training and Support From Day One
Burn's headquarters team provides initial training and ongoing operational support, so international partners build on a tested system from the first opening.
A Brand With Global Potential
Burn is built on community and the Blue Carpet Experience, the commitment that every person who walks in feels seen and welcomed. Partners introduce a brand people connect with, ready for a new market.
Built for Multi-Unit Development
60% of Burn owners have expanded into multi-unit ownership, demonstrating the scalability of the business model.
A Proven Model for Growth
Burn grew from one Camp in 2012 to 400+ open gyms in the United States. A repeatable launch and operating playbook gives partners a clear path from first location to scale.
Global Brand. Local Leadership.
Burn Boot Camp is expanding beyond the United States and partnering with experienced groups who can introduce and grow the brand in their region. The partnership is simple. Burn brings the infrastructure. You bring the market.
What Burn Brings
Proven Brand
Operating Model
Training Programs
Fitness Programming
Technology Systems
Marketing Capabilities
Field Support
Ongoing Headquarters Partnership
Proven Brand
Operating Model
Training Programs
Fitness Programming
Technology Systems
Marketing Capabilities
Field Support
Ongoing Headquarters Partnership
What Franchise Partners Bring
Local Market Knowledge
Development Capability
Leadership Team
Operational Experience
Capital
Community Connections
Regional Relationships
Local Market Knowledge
Development Capability
Leadership Team
Operational Experience
Capital
Community Connections
Regional Relationships
What Burn Brings
Proven Brand
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Operating Model
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Training Programs
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Fitness Programming
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What Partners Bring
Local Market Knowledge
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Development Capability
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Operational Experience
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What Your Partnership Includes
Development rights structured around your market, backed by a recognized brand, recurring membership revenue, and the operating system behind 400+ open gyms in the United States.
Multiple Ways to Grow Revenue
MembershipsRecurring membership is the foundation of the model. Members commit to unlimited 45-minute Camps and a community they keep showing up for, which gives each location a recurring revenue base.
RetailBurn Activewear lets Members wear the brand they train with and adds a retail revenue line inside every location.
NutritionBurn Nutrition extends the Member relationship beyond the Camp floor and gives the business another way to support Members between workouts.
Digital & On DemandBurn On Demand keeps Members training when life pulls them away from the Gym, adding a digital touchpoint that strengthens retention.
MembershipsRecurring membership is the foundation of the model. Members commit to unlimited 45-minute Camps and a community they keep showing up for, which gives each location a recurring revenue base.
RetailBurn Activewear lets Members wear the brand they train with and adds a retail revenue line inside every location.
NutritionBurn Nutrition extends the Member relationship beyond the Camp floor and gives the business another way to support Members between workouts.
Digital & On DemandBurn On Demand keeps Members training when life pulls them away from the Gym, adding a digital touchpoint that strengthens retention.
Support Behind Every Location
Our dedicated team provides extensive training and ongoing resources so your locations perform at their best and you grow as a business leader.
Training
Our franchise education program prepares you and your leadership team to run the business, from daily operations to the Member experience.
launch support
Our team guides site selection and pre-opening planning so each location opens to Burn standards.
Operations Support
Consultants guide your team on operations, performance, and support long after opening day.
A Network of Operators
Learn from a community of Franchise Partners who share what works across hundreds of locations.
Training
Our franchise education program prepares you and your leadership team to run the business, from daily operations to the Member experience.
A Brand Champion With Global Reach
Kevin Hart Is Part of the Burn Boot Camp Story
Kevin Hart is a Burn Boot Camp Brand Champion and promotional partner. His involvement brings worldwide visibility to a brand built on community and strength.
Melanie Skinner
Melanie Skinner came into franchising without a traditional business background, but Burn Boot Camp's proven playbook and HQ support filled the gap. She knew the culture deeply as a member. The back-end business side came with time, guidance, and a model built for success. What she didn't expect was what owning a Burn would do for her sense of self. With two young children at home, she had always assumed her role was set. Burn gave her a dream she didn't even know she had, showing her that being a business owner and a present mother weren't mutually exclusive.
Hear From Our Franchise Partners
Burn Franchise Partners come from business, finance, hospitality, and multi-unit backgrounds. Hear how they built their businesses.
"What I would tell another business owner who's looking to add Burn to their portfolio is that it's not only an incredible business model and can be incredibly successful from an income perspective, but it's also an incredibly fulfilling business to be in because it's meaningful and you're watching people's lives change every day."
“At my first location, I closed 77 Members in the first month and grew to 300 Members within a year. Our third location in Dawsonville is about to turn a year old, and we’re already at 600 Members. My advice: follow the playbook.”
“Small business ownership is small business ownership, whether it’s ice cream, bagels or Burn Boot Camp. It’s a business, and we have to balance the books. But ultimately, I wanted to do something that made people feel good.”
"What I would tell another business owner who's looking to add Burn to their portfolio is that it's not only an incredible business model and can be incredibly successful from an income perspective, but it's also an incredibly fulfilling business to be in because it's meaningful and you're watching people's lives change every day."
Bring BurnTo your Market
We are looking for experienced operators and development partners ready to introduce Burn Boot Camp to communities around the world. If you have the market knowledge and the operational capability to build at scale, we want to hear from you.
Submitting the form starts an informational follow-up; it is not an application or commitment.
