We’re flipping the script on traditional fitness with a 28-Day Strength & Conditioning Challenge, a national initiative aimed at empowering women and families to embrace strength in every form.
We partnered with Talker Research in a recent survey, which revealed that 43% of women have never lifted weights at the gym, and among those who have, 55% feel intimidated—often due to confidence concerns or fear of being judged.
“Strength training doesn’t have to be complicated—it’s about moving your body with purpose and building confidence, stamina, and endurance along the way,” says Matt Morris, VP of Fitness at Burn Boot Camp. “Our Strength & Conditioning Challenge proves that simple, consistent training creates powerful results.”
Our 28 Day Strength & Conditioning Challenge points to a future where fitness isn’t just about the workout, it’s about belonging. It combines conditioning workouts, progressive strength training, and foundational movement patterns to deliver real results while building mental resilience and confidence. “People want workouts that fit their lives and still deliver results; that’s exactly what the 28-Day Strength & Conditioning Challenge does.” shares Matt Morris.
And the transformation goes beyond the physical. Isabel, a mom of two, walked into Burn Boot Camp Apopka, FL, three years ago, not just hoping to feel better in her own skin but wanting to become someone her children could truly look up to. Since that day, everything has changed. She’s lost 80 pounds and gained the confidence to teach her kids what real strength means: showing up and pushing through, even on the hardest days.
After undergoing surgery, Carlos, 65, joined Burn Boot Camp Spartanburg, SC, to stay healthy for his family. Now, he trains alongside his daughters to keep up with his grandkids. “Being able to do this workout, I see the long-term benefits,” Carlos says. “I look forward to coming because of the challenges it provides me.”
With 140,000+ members nationwide, 600 locations across 44 states, Burn Boot Camp is more than a gym, it’s a place where you’re seen, supported, and surrounded by people who believe in you. “Gyms can be so much more than just a place to work out,” says co-founder, Morgan Kline. “When a gym becomes a community, it transforms not only your body but your entire life.”
This $79 challenge is the first step in a long-term commitment to total well-being, physically, mentally, and emotionally.
