Privacy Policy - Burn Boot Camp
My Happy SVG


Explore On Demand, book Camp, view weekly Protocol, and more.


Privacy Policy

Last Updated: May 2, 2024

This Privacy Policy (“Policy”) describes the types of information collected through the website, online store front operated by our affiliate Burn Retail, LLC (the “Store”) (collectively, the “Site”), associated mobile application (the “App”), and visitors to our Burn Boot Camp Gym locations (“Gyms,” whether owned by us or a franchisee), (collectively, the “Services”) and our practices for  how the information collected is used, shared, and protected.

Kline Franchising, Inc., d/b/a Burn Boot Camp™ (together with its affiliates, “Burn Boot Camp”, “we”, “us,”or “our”) and its suppliers and franchisees may collect or receive specific information that identifies you in connection with your access to and use of the Site (together, “Personal Information”). This Policy is incorporated into and made a part of our Terms of Use (“Terms”) located here.

By accessing our Site, using our Services, or by otherwise entering into our Terms, you acknowledge on behalf of yourself and any organization or company that you represent (together, “you” or “your”) that you have read and understand this Policy. If you object to this Policy, do not access, or use the Site or Services.

Your privacy is very important to us. If you choose to provide Personal Information to us that may personally identify you such as your name, email address, or phone number we will collect, use, disclose, and protect the information pursuant to this Policy. If you have any questions or concerns about our use of your Personal Information or other information collected through the Site or your use of our Services, please contact us using the contact information provided at the end of this Policy.

1. Personal Information We Collect

We collect Personal Information directly from you, from third parties when you use certain of our Services and through various automated means.  The types of Personal Information we collect may include:

2. Sources of Personal Information

The Personal Information that we may collect from or about you broadly falls into the following categories:

Personal Information we collect directly from you.  We will collect any Personal Information from or about you that you choose to provide to us.

We may take the information we receive from individuals responding to our surveys and combine and aggregate it with the responses of others, to create broader, generic responses to the survey questions. We will also use that aggregated information to improve the quality of our products and services and to develop new products and services. This aggregated (non-Personal Information) may be shared with third parties.

Information from Third Parties.  We may receive Personal Information from various third-party companies, such as social media platforms, applicant management vendors, and data brokers.  We may combine our data with Personal Information and other information provided by such third-party companies. By combining our data with data collected from third party companies we can improve our ability to market our products and Services to you.

We are active on social media, including Facebook, TikTok, YouTube, X (formerly known as Twitter), Instagram, and LinkedIn (“Social Media”). Anything you post on Social Media is public information and will not be treated confidentially. We may post (or re-post) on the Site and App and our Social Media pages any comments or content that you post on our Social Media pages.

The Site allows you to connect and share data with Social Media platforms. These features may require us to use cookies, plug-ins, and APIs provided by such Social Media platforms to facilitate those communications and features. The Site may use advertising networks and services offered by Social Media platforms to deliver advertising content. Use of these services requires Social Media platforms to implement cookies or pixel tags to deliver ads to you while you access the Site.

Your use of Social Media is governed by the privacy policies and terms of the providers that own and operate those websites and not by this Policy. We encourage you to review those policies and terms.

Information from Automated Data Collection Technologies.  In some instances, Personal Information may be automatically collected when you visit our Site, use our App, visit a Gym, or make use of our Services.

The Site may use both cookies that we implement, and cookies implemented by our suppliers and other third parties, such as advertisers. We do not control third-party cookies, or the information collected through them and expressly disclaim responsibility for information collected through them.

Most browsers automatically accept cookies. You can disable cookies but disabling cookies may impact your use and enjoyment of the Site. Most browsers allow users to manage cookies in the browser’s settings. For example, a browser may allow you to reject cookies from certain websites, reject certain types of cookies regardless of the website, reject or disable all cookies from all websites, and/or delete cookies stored previously. Some browsers also give you the option of being notified every time a cookie is sent to your browser by a website.

The types of information collected by a cookie and the purposes for which that information is used depends on the type of cookie.  For more information on cookies, please visit

The Site and App may also use the following types of tracking technologies: web beacons (also called clear GIFs), flash cookies, and pixels (also called pixel tags). A web beacon is a tiny graphic with a unique identifier that functions similar to how cookies function. However, in contrast to cookies, web beacons are embedded invisibly on websites. Flash cookies collect and store information about your use of a website and are commonly used for advertisements and videos. Pixels can be placed on websites or within emails to track your interactions with those websites and when emails are opened.

How We Respond to Do-Not-Track Signals: Due to the automatic collection of data using cookies as described above, we currently do not honor “do not track” requests.

Location Information: In addition to the approximate geographic location information collected as discussed above, we may, with your consent, access more specific location information to enhance the user experience and increase the usefulness of the Site and App. This includes geographical location information collected by device-based location services (including GPS data). You may choose to allow us to access your location by granting the Site or App access to your location when prompted or through your device’s location services settings. Company also uses the Google Maps API(s). Pursuant to the Google Maps APIs Terms of Service, use of this location feature is also subject to Google’s Privacy Policy. For information on how Google categorizes location information, please visit Types of location data used by Google. Both the Google Terms of Service and Google’s Privacy Policy are incorporated into this Policy by this reference.

Analytics: The Site and App uses third-party analytics tools (e.g., Google Analytics) to collect and process data about your use of the Site or App, including when you visit the Site or App, URLs of the websites that you visit prior to visiting the Site and when you visit those websites, and IP addresses assigned to the devices from where you access the Internet. For more information on how Google uses this data, visit Google’s Privacy Policy and Google’s page on How Google uses data when you use our partners’ sites or apps. To prevent this data from being used by Google Analytics, follow the instructions to download and install the Google Analytics Opt-out Browser Add-on for each browser you use. Using the Google Analytics Opt-out Browser Add-on will not prevent Burn Boot Camp from using other analytics tools and will not prevent data from being sent to the Site itself or to Google. For more information about how Google Analytics uses cookies to measure user interactions on websites, visit Google Analytics Cookie Usage on Websites. You may disable cookies as discussed above, but that may impact your use and enjoyment of the Site.

Advertising Networks, Personalized Advertising, Remarketing, and Retargeting: The Site and App may use or participate in advertising networks and related advertising services that are managed and provided by third-party advertising servers, advertising agencies, technology vendors, and research firms, including advertising services provided by Facebook (sometimes referred to the Facebook “tracking pixel”). These services collect information about your visits to and interactions with the Site and App and other websites and aps and will use that information to target advertisements for goods and services. The information collected may be associated with your Personal Information. These targeted advertisements may appear on the Site or on other websites. Advertising networks often gather data about consumers who view advertisements to make inferences about a consumer’s interests and preferences, which enables their computers to deliver advertisements directly targeted to the consumer’s specific interests. This practice is often referred to as “online behavioral advertising.” For example, a third-party advertising network might collect the type of web browser you use, the type of computer operating system you use, the domain name of a website you visit, whether or not you visit specific pages of the Site and other websites, the location of your Internet service provider, the date and time of a visit to a website, and other interactions between you and a website.

If you have a Facebook account but do not wish Facebook to collect data relating to you via the Site or App, we suggest that you: (a) hide social media platform plug-ins using an ad blocker; (b) always log off completely from Facebook before visiting other websites and delete all related cookies; and (c) where the option is available, disable the advertising services and networks operated by Facebook.

Additionally, we may have enabled and implemented the following Google Analytics Advertising Features: Remarketing with Analytics, Demographics and Interest reporting, Campaign Manager integration, Display & Video 360 integration, Google Display Network (GDN) Impression Reporting, and Segments. Remarketing with Analytics uses Google Analytics cookies to serve advertisements to you across the Internet based on your visits to the Site. Demographics and Interest reporting uses a third-party cookie to collect information about our Site traffic by tracking users across websites and across time, which generates a report for us to better understand Site users. Campaign Manager integration allow us to view, analyze, and create remarketing lists using our Campaign Manager data in Google Analytics. Display & Video 360 integration allows us to create remarketing lists in Google Analytics and have those lists available in Display & Video 360. Google Display Network (“GDN”) Impression Reporting allows us to measure the impact of unclicked GDN Display ad impressions on website behavior and conversions. Segments allows us to isolate and analyze subsets of Site users by sorting our Google Analytics data. To opt out of remarketing advertising provided through Google, to customize your ad preferences, or to limit Google’s collection or use this information, visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-out instructions. Opting out will not affect your use of the Site.

To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, please visit the National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Please remember that changing your settings with individual web browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads from time to time.

Embedded Content: The Site and App may incorporate content, including feeds, scripts embedded in the Site’s code, and visible content (e.g., videos), provided by third parties. In some cases, those third parties collect data about how you interact with their content. For example, YouTube may collect or otherwise have access to usage data on YouTube videos embedded on the Site or App as described in YouTube’s Privacy Policy.

3. How We Use Personal Information

In addition to the uses described above, Burn Boot Camp and its suppliers may use Personal Information as described below. We do not use, sell, rent, or otherwise disclose Personal Information except as stated in this Privacy Policy and as required or permitted by applicable law.

For the Purpose Collected & Communicated with You: We will use your Personal for the purpose for which it was collected, for example, to process and communicate with you in connection with your requests and purchases, to administer your Burn Boot Camp account, to consider and respond to job applications you have submitted, to administer Burn Boot Camp business activities, to provide customer support to Site and App users, to communicate with you in connection with your account, and to provide you with information and communications that you request. Your location information will be used to find a Burn Boot Camp location near you. We will make certain Personal Information, including User-Generated Content, available to other users of the Site as mentioned above. For example, if you comment on a Burn Boot Camp blog post, other Site visitors will be able to view and share that information.

We may use Personal Information to notify you of changes made to the Services (e.g., changes to our Terms of Use or this Policy) and to provide you with promotional materials and other communications as described above. If you send us an email inquiry, we will use your email address to respond to the email inquiry we receive. If you contact us for support or assistance in using the Site or App, we may use Personal Information to determine whether your system meets the minimum requirements needed to access and use the Site or App and otherwise to contact you regarding your request.

To Provide You Our Services: We may use your Personal Information to provide you Services through our App, the Site, or  Gym locations.  This includes tailoring specific classes or content to you, showing you Gyms near you based on your location information, scheduling and signing up for workout sessions at Gyms, scheduling or signing up childcare services at Gyms, or to track your visits at our Gyms.

To assist Suppliers in Providing You Our Services: We may use Personal Information to enable our suppliers, who we use to support our business, to provide you with our Services.  These suppliers include our Site and App management and hosting suppliers, cloud storage providers, IT security providers, payment processors, online storefront providers, order fulfillers, customer support providers, portal providers, marketing and public relations service providers, and email service suppliers. 

To assist Franchisees in Providing You Our Services: Each individual Burn Boot Camp location may be owned by a franchisee as a separate legal entity from us. As a result, Personal Information may be disclosed to and used by those individual franchisee entities and locations at which you have inquired about Services, signed up for Services, or done business so that those locations can respond to your requests and provide products and Services to you and for analytical and reporting purposes. Personal Information that you share with any individual location may be used as part of your Burn Boot Camp account.  Franchisee Gym locations may use your Personal Information for weekly protocols, management and reporting obligations, or focus meetings to help improve your experience and the level of Services provided by such franchisee gym location.

Evaluation and Improvement of Our Services, User Demographics, and Aggregation: We may use Personal Information to customize Site and App content, promotional emails, and users’ browsing experience; to analyze, develop, and improve Site and App content and materials and products and services we make available (including the Site); to inform marketing and communication plans and strategies; to understand user demographics and preferences; and to evaluate Site and App user needs. We may also aggregate Personal Information and other information to create aggregated data on Site and App users that describes users as a group but does not reveal the identity of individual users. We may use aggregated data to understand Site and App users’ needs and Site and App usage patterns, to determine what kinds of products and services we can provide, and to improve and enrich our products, our services, and the Site and App.

For Security and Protection of Rights: We may use Personal Information as required or permitted to respond to subpoenas, court orders, valid law enforcement requests, and other legal process, as well as to prevent fraud, establish or exercise our legal rights or defend against legal claims if we believe doing so is necessary, including sharing information necessary in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of Burn Boot Camp’s Terms, identify, contact, or bring legal action in the event of a violation of our contracts, terms, or policies, or as may be otherwise required or permitted by law.

With Your Consent: With your consent, we may use your Personal Information in ways not specifically described in this Policy.

4. How We Disclose Personal Information

We may disclose your Personal Information to our personnel, our franchisees, and to the third parties for the purposes stated above and as further set for below:

How We Disclose Personal Information
We do not disclose your Personal Information to any third parties for those third parties to use for their own marketing purpose.  We only disclose your Personal Information to our vendors and affiliates to use on our behalf.

We may disclose aggregated information about our customers, Site and App users, Site and App traffic patterns, and information that does not identify any individual without restriction.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Data Retention & Security

Burn Boot Camp retains Personal Information for as long as you use our Services and as necessary to fulfill the purpose(s) for which it was collected in accordance with our legal or regulatory obligations.

Burn Boot Camp has implemented technical and organizational security measures  to help protect against the loss, misuse, and alteration of information under our control, including encrypting information passed between our systems and your browser. The storage and communication of information online can never be completely secure, however you should take steps to protect against unauthorized access to your account, personal computer, or mobile phone to minimize such risks.  We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized access. If you become aware of any breach of security or this Policy, please notify us via email at [email protected] immediately. If our security system is breached, we will notify you of the breach only if and to the extent required under applicable law.

6. Third-Party Websites and Services

The Site may link to, or be linked to, websites and services not maintained or controlled by Burn Boot Camp. Burn Boot Camp is not responsible for the privacy policies or practices of any third parties or any third-party websites or services. This Policy does not apply to any third-party websites or to any personal or other information that you may provide to third parties. You should read the privacy policy for each website that you visit.

7. Access from Outside the United States

We control and operate our Services from the United States and store all information we collect domestically.  If you are using the Site or App from outside the United States, please be aware that Personal Information may be transferred to, stored in, and processed in the United States (where our and our suppliers’ servers and databases are located and operated). The data protection laws and regulations of the United States might not be as comprehensive as those in the country from which you access the Site or App.  By using our Site or App, you are expressly consenting to the transfer to and from, processing, usage, sharing, and storage of your information in the United States.

8. Children’s Privacy

Our Site is not directed at or intended for use by children under 13 years of age. If you become aware that an individual under 13 years old has provided us with Personal Information, please contact us at [email protected]. Burn Boot Camp does not knowingly collect or use information from children under 13 through the Site. If you are under 13 years old, do not use or provide any information on our Site.

9. Contact Us

If you generally have any questions, complaints, or requests please contact us with your name and contact information via one of the following methods:

Kline Franchising Inc.,

17036 Kenton Dr.

Cornelius, NC 28031

10. Updates to this Policy

We reserve the right to revise, amend, and modify this Policy at any time. All changes will be effective immediately upon posting to the Site and App unless otherwise noted. Material changes will be visibly posted on the Site and App or otherwise communicated to you. Your continued use of our Services after any changes are implemented constitutes your acknowledgement and (as applicable) acceptance of those changes. If you do not wish to acknowledge or accept any updates to this Policy, please do not use our Services.

 [DC1]When posting the privacy policy, please cross link to terms here. [DC2]

 [DC3]When posting the privacy policy, please link to ADP’s privacy Policy here.