As 2024 comes to a close, we’re reflecting on what has been an incredible year for Burn Boot Camp and, more importantly, for the thousands of lives we’ve impacted. None of this would be possible without YOU, our dedicated Members who show up, push hard and remind us every single day of our “why.” Your commitment fuels our mission to transform lives and redefine the fitness industry. Let’s celebrate some of the extraordinary moments we’ve shared this year.
This year, we took Camp to new heights—literally. At the Texas Motor Speedway, Burn On Demand graced the world’s largest Big Hoss TV, solidifying our mission to make fitness accessible anywhere, anytime. It was truly a moment that showcased the power of Burn Nation.
From Texas to D.C., we made our mark. Together, we gathered for an epic workout at the National Mall, raising critical funds for the Muscular Dystrophy Association (MDA). Against the stunning backdrop of one of our nation’s most iconic landmarks, we united for a cause bigger than ourselves. That’s the heart of Burn—combining our community’s strength and purpose to make an impact.
We also launched the Confidence Takes Reps National Campaign, a reminder that confidence isn’t just a feeling; it’s the key to unlocking your potential. It doesn’t just get you through a tough Camp; it gets you through any challenge. And it’s built rep by rep.
We’re closing out this year stronger, faster, and more fired up than ever. We dropped the game-changer: Peanut Butter Cup Afterburn bars, powering every rep and coming to the rescue in recovery.
We fueled Camp with the new Blue Raspberry Ignite, making you unstoppable even when you feel spent before you step on the Floating Floor.
Because greatness starts from within, we announced the transformational rollout of Burn Boot Camp Meals, an incredible (and absolutely delicious) way to get balanced macros to build lean muscle, allowing Members to see and feel the results of their hard work in Camp. These meals are a breakthrough for those who struggle to meet their protein goals. We are proud to give the gift of all that meal prep time back to a very busy Burn Nation!
Burn On Demand grew stronger this year, too. We added exciting new categories like Roadtrip for workouts while you travel and Mental Strength for building resilience in both body and mind. These new categories are designed to meet you wherever you are, helping you stay consistent, focused, and ready to conquer anything.
We also welcomed Missy Franklin, a five-time Olympic gold medalist, to Burn Nation as our Brand Champion. Her energy and passion for empowering others perfectly align with our mission to inspire confidence and strength in everyone we touch.
National Burpee Day? Oh, we crushed it! Burn Nation showed up, repping the movement we love to hate, proving once again that no challenge is too great when we do it together. Over 1,100 of you showed up strong at Summit 2024 in Charlotte, and more than 15,000 tuned in to witness our biggest Athlete Games yet. You’ve proven what’s possible—together, we’re just getting started.
And as for recognition? This year, Burn Boot Camp secured its place among the best in business with awards like the INC 5000 list, Franchise Times Top 400, CBJ Power 100 Innovators List, and Entrepreneur’s Top 15 Fitness Franchises. These aren’t just accolades; they’re proof that we’re changing lives and leading the way in the fitness industry.
To our Members, Franchise Partners, Trainers, and Staff: Thank you for your belief, your hustle, and your heart. Together, we’re building something bigger than ourselves. Here’s to more reps, more wins, and more transformations in 2025.
Let’s keep showing up, Burn Nation. The best is yet to come.