Helping Communities Thrive with Morgan Kline, CEO - Burn Boot Camp
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Helping Communities Thrive with Morgan Kline, CEO

October 31, 2023

Our co-founder, Morgan Kline, was recently interviewed for Franchise Times and we’ve got the recap below! Check out the full article here.

Morgan Kline, the driving force behind Burn Boot Camp, has learned tons since starting this fitness revolution a decade ago. She’s all about embracing your mistakes because, let’s face it, they’re your best teachers. Every slip-up, whether it’s a financial hiccup or a bump in the road, can be a stepping stone to something greater. “Learn from every stumble, and you’ll always come out stronger,” Morgan says.

Fast forward to 2022, and Burn Boot Camp is on fire! We’ve got over 300 locations spread all across the nation and made a jaw-dropping $158.5 million in systemwide sales. That’s nearly a 32% jump from 2021! Not to mention, Morgan took the reins as CEO in August 2022, succeeding her hubby, Devan Kline, who had been the big boss since 2015. Devan’s now our visionary guru, focusing on building awesome relationships with our Franchise Partners.

For Morgan, every milestone we hit is a badge of honor. From reaching 100 locations to 200 and finally 300, it’s been a humbling reminder of the incredible journey we’ve been on.

Now, let’s rewind a bit. Morgan’s journey started in Michigan with a degree in food marketing. She even rocked it at Kellogg’s before joining forces with Devan to create Burn Boot Camp. But it wasn’t all smooth sailing. We’re talking no business experience, no financial backing, and landlords who weren’t giving them the time of day.

While Morgan was still juggling her Kellogg’s gig, they kicked things off in a parking lot. No fancy gym, just pure passion and grit. The couple even sublet a dance studio to make their fitness dreams come true.

And then, the magic happened. In 2013, they opened their first real-deal Burn Boot Camp location. Morgan left her Kellogg’s job to go all in, and they soon had 350 members! By 2015, with five company locations up and running, Burn started Franchising and handed three corporate gyms to eager Franchise Partners.

Even when the pandemic hit and gyms were going through some tough times, we retained over 70% of our awesome members. Why? Because we put our community first. We’ve always been about adding value to people’s lives, and that’s the secret sauce of Burn Boot Camp’s success!

For those who don’t know, we offer killer 45-minute group workouts called Camps with different Protocol every day. We started as a women-only gym but have evolved to include everyone. We’ve got various membership options, Camp Packs, and Fit Cards for ultimate flexibility.

Now, here’s the kicker: Morgan was everywhere in the early days, from training to payroll to scrubbing floors. She led from the front, embracing every challenge alongside her team. That’s the kind of leadership she embodies – rolling up her sleeves, facing the heat, and always having her team’s back.

At Burn Boot Camp, community is everything! High fives are our thing – they connect us, motivate us, and make us feel like one big fitness family. And guess what? We’re stepping up our game with a brand-new mobile app now out. We know tech is king, but we’re keeping the heart and soul of Burn Boot Camp alive. It’s all about connection, belonging, and feeling the love!

So, there you have it, the Burn Boot Camp story in all its glory. From humble beginnings in a parking lot to a nationwide fitness sensation, we’re here to help you thrive, sweat, and achieve your fitness goals. Join us, feel the Burn, and be part of our incredible community!

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