We’re excited to announce the launch of our Proud campaign, a movement designed to inspire people everywhere to celebrate strength, not just the weight you pick up, but how you live.
We’re creating a space where strength is celebrated in every form—physical, mental, and emotional—and where people everywhere are inspired to carry that strength into their lives, their communities, and the moments that matter most.
At the heart of the campaign are real stories from Burn Boot Camp Members across the country. Bonnie, 78, celebrates her dedication to strength training, which supports bone longevity and allows her to stay strong for her family. Amanda, who has completed over 50 Camps, has found not just a place to work out, but a community that believes in her as much as she believes in herself. Anna, a mom of young kids, is building stamina so she can keep up with her children—while showing them the value of health and resilience.
“Strength looks different for everyone,” says Morgan Kline, CEO & Co-Founder of Burn Boot Camp. “For some, it’s lifting heavier than they ever thought possible. For others, it’s being present for their family or setting an example for their kids. We want to inspire people everywhere, not just inside our gyms, to pause and reflect on their own journey.”
The Proud campaign extends beyond health and wellness, it’s a call to spread positivity, spark conversations, and remind everyone that pride grows in the everyday moments we show up for ourselves.