The brand recently announced a strategic partnership with global entertainer and entrepreneur Kevin Hart, who has joined Burn Boot Camp as an Equity Partner, Franchisee, and the brand’s first-ever Executive Partner of Brand and Growth.
The Kevin Hart partnership marks a bold new era of growth for Burn Boot Camp, one grounded in leadership, accountability, and long-term impact.
This collaboration reflects more than brand momentum or national visibility. It represents a shared commitment to building something lasting, rooted in family, discipline, and the belief that strong leadership has the power to transform lives and communities.
A Bold New Chapter for Burn Boot Camp
Since its founding in 2012, Burn Boot Camp has grown into one of the most recognized fitness franchises in the United States, with more than 620 open and awarded territories.
Known for its trainer-led workouts and supportive group fitness community, Burn has built its reputation on helping people grow stronger, both physically and mentally.
Kevin Hart’s involvement marks a defining moment in the brand’s evolution. His role is intentionally multi-layered, extending beyond visibility into ownership and leadership. As an Equity Partner and Franchisee, Hart is personally invested in the business.
As Executive Partner of Brand and Growth, he will help guide Burn’s national presence and long-term strategy with a focus on disciplined, values-driven expansion.
Why Kevin Hart Chose Burn Boot Camp
For Kevin, the decision to partner with Burn Boot Camp was rooted in shared values, not celebrity alignment. His career and personal philosophy center on consistency, accountability, and showing up, principles that mirror Burn’s mission.
A Values-Driven Partnership
“This partnership is built for the long term,” Hart said. “Burn Boot Camp is a values-driven organization that understands leadership starts at home and carries into business and community.
As a partner and owner, I’m committed to helping build a brand that develops leaders, creates healthy families, and delivers lasting impact.”
Rather than lending his name to a trend, Hart chose to invest in a brand that prioritizes transformation and community. His commitment includes opening his own Burn Boot Camp franchise location in California, reinforcing his role as both a builder and operator.
What This Partnership Means for the Burn Community
For Burn members and franchise partners, this partnership strengthens the foundation that already defines the brand. Burn Boot Camp remains centered on inclusive, trainer-led workouts and a supportive group environment designed to meet members where they are on their fitness journey.
Growth That Benefits Members & Franchise Partners
As the brand continues to grow, members will benefit from expanded national visibility and continued investment in Burn On Demand workouts, extending expert-led training beyond the gym.
For franchise partners, Hart’s involvement reinforces confidence in the Burn Boot Camp franchise model and its ability to scale without compromising values.
Built for Long-Term Impact
Burn Boot Camp Founder and Visionary Devan Kline emphasized that Hart’s role is unlike any partnership the brand has had before.
“Kevin shows up for his family, his employees, and his community, and that level of commitment matters deeply to our brand,” he says.
As an Equity Partner, Franchise Partner, and Executive Partner, his role is truly first of its kind. He’s invested at every level. This isn’t a mere sponsorship. It’s an iconic partnership built on shared values, long-term vision, and the belief that we can truly inspire the world.”
Together, Burn’s leadership team and Kevin Hart are focused on building a brand designed to endure, one that empowers members, supports franchise owners, and leads with integrity.
Experience Burn Boot Camp for Yourself
The Kevin Hart Burn Boot Camp partnership represents a powerful step forward for a brand built on accountability, leadership, and community.
Whether you’re exploring a new fitness journey, looking for a supportive community, or interested in owning a Burn Boot Camp franchise, Burn continues to lead the industry in innovation and helping people reinvent their lives.
Learn more about the Kevin Hart Burn Boot Camp partnership and see how Burn is redefining fitness through leadership, community, and accountability.
